Quiet Operators. Real Businesses.
We build and run a handful of profitable brands, bootstrapped and built to keep. We also write Blackdoor, a newsletter about building the business and keeping the life.
OUR COMPANIES HAVE BEEN FEATURED IN
What We’re Building
We’ve spent the last decade building brands from scratch. These days, we're focused on doing it with more clarity, intention, and craft. Still operating. Still learning.
Build the business. Keep the life. A newsletter for DTC and agency operators building businesses on their own terms.
What you wear should mean something. Vincero crafts jewelry rooted in faith, family, and the moments that shape who you are.
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Global hiring for brands & agencies who want to scale smarter.
A brand studio developing supplements, topicals, and daily wellness products for men who take the long view on health.
Investments
We sometimes invest in brands we are fond of.
We make products that help you enjoy your next round.
Three Operators, One Thesis
We’re Sean, Tim, and Aaron—the operators behind Casual Fridays. We’ve been building together for over a decade. Our thesis is simple: own simple businesses, keep healthy margins, and improve a little every week. The result is profitable, manageable companies that are meaningful to the people who use them.
COMPANIES FOUNDED
YEARS IN THE TRENCHES
IN OUTSIDE CAPITAL
Lessons on Profit and Freedom.
How we build profitable businesses that work for our lives, not the other way around. Infrequent, never filler.